Posts Tagged ‘volunteer’

Raise your hand, volunteer

Friday, May 6th, 2011
Raise hands from FreeFoto.comRaise hands from FreeFoto.com

As a writer, a sole proprietor of a business communications company I need to know where my time goes. It isn’t all spent staring out the window looking for inspiration for a catchy phrase for a subject line of an e-newsletter. Sometimes I need to take a hard look at how I spend my time and re-focus on activities that are productive. You may say, define productive. Can you measure the results of the time you spend doing volunteer work?

Expectations of volunteering

Do you simply compare the time spent to the rewards achieved? Remember what Albert Einstein said, “Not everything that counts can be counted. And not everything that can be counted, counts.”

What are your expectations of volunteer activities? Are you looking for business, personal enrichment, knowledge, social interaction, recognition, work experience?

Do you want to share knowledge, help others, promote a good cause, nurture other businesses, give back to your community, raise funds for a charity, enrich your spiritual life?

Volunteers are the critical core of success of many organizations. Putting a dollar value on volunteer activities takes away the real meaning. Motivated volunteers hold our community together and allow useful organizations to exist and continue to provide useful services.

Where do you volunteer?

I do most of my work in my office, by myself, as I try to create content for websites and newsletters. When a volunteer activity comes up, I usually jump at the chance to get out of my office and I cherish the opportunity to talk to people face to face.

As a volunteer ambassador with the Brampton Board of Trade I can help businesses make connections with each other at After Hours Events. My principle has always been to give. Many years ago when I started my first business, I found that other business owners provided me with helpful advice and connections. I hope I can do the same as an ambassador. It’s not about selling my business services it’s about helping others make connections.

Since the early or mid 1990s I have been a member of HPCA (the Halton Peel Communications Association.) For this past year I have been on the 5-person executive serving as the Meeting Coordinator. My job is to organize monthly events with speakers or activities that provide professional development for a group of sole proprietors who are writers, editors, podcasters, videographers, PR professionals, photographers, graphic designers and web developers.

HPCA is such a friendly group of talented people. The members are an endless source of information and help. The time commitment is insignificant when compared to what this group gives back in knowledge, collaboration, and camaraderie. In the course of conversations with other board members, I pick up all sorts of helpful information on the latest tools and technology and strategies to handle this ever-changing world of communication.

In addition to these business-related volunteer contributions, I spend a similar amount of time on church committees and activities. This deep commitment is a very personal one that brings me satisfaction because I feel I am helping where I can. All I have, (and that is GREAT deal) comes from God above, and I am committed to giving back as best I can.

Many hands

I still do have time to run my business and my household. Sometimes it is hard to keep a proper balance and I force myself to make tough choices. In a volunteer context, the old phrase, “many hands make light work” holds true.

It’s my hope that more business owners would step up and volunteer when a need is expressed. If you are like me, by volunteering, you’ll uncover talents that you have not yet allowed yourself to exercise. You’ll have fun, you’ll laugh and yes, sometimes you’ll cry. You’ll meet new and inspiring people. You’ll experience a sense of accomplishment that cannot be measured and cannot be evaluated with price tag.

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Tis the season for looking at business plans and strategic goals.

Thursday, December 23rd, 2010

This year as I update my business plan and set goals for 2011, I want to incorporate some of the principles that small businesses sometimes overlook. These are the principles that larger corporations use and by which we measure their success as good corporate citizens. As a web content writer, newsletter creator, white paper whiz, content curator, and communications consultant my business is small but the principles of corporate citizenship still apply.

Good corporate citizens adhere to the principles of “doing good, going green, coming clean.” How can my small businesses apply these principles and how can I measure their success? Some of my thoughts were inspired by an article by Jennifer Waller, “Social responsibility comes clean,” p48, Communication World, Sept-Oct 2009.

Doing Good – It’s more than helping the little old lady across the street.

It’s just a few days before Christmas, and it’s the season for giving. We can give in a variety of ways to our families, our friends, our peers and our community.

In the past, it was enough to give to charity on behalf of your business. Most charities rely on corporate donations and are thankful for their support. Company-sponsored benefit events make a huge difference to charities of all sorts. I firmly believe that a big part of being a good corporate citizen is giving. My company gives to the St. Andrew’s Food Cupboard in Brampton, Ontario. How much I give in 2011 will be determined by my total sales for the year. My business plan identifies the percentage that I will give.

There are other ways of giving – it doesn’t always have to be cash. In looking at my business plan and setting goals for 2011 I am looking at how I will budget my volunteer time, for mentoring and giving back to my community. Will it be continuing to serve as an ambassador for the Brampton Board of Trade, delivering seminars at the Small Business Enterprise Centre, acting as a judge for the Brampton Outstanding Business Achievement Awards, serving as Meeting Coordinator for the Halton Peel Communications Association? What other things can I do that will make a difference in my community?

How do you decide on what and how to give? I try to look at what principles are important to me and align them with my business goals.

How does your business do good? How do you measure the “goodness”

Going Green – seeking new opportunities

The carbon footprint of my business is proportional to the size of my business. In 2011 I will be looking for new ways to decrease my impact on the environment. With the assistance of grants from the governments of Canada and Ontario, improvements to the “physical plant” have significantly reduced hydro, natural gas and water consumption thanks to

  • improved insulation
  • new doors and windows
  • improved heating and cooling systems
  • low water usage plumbing.

Driving

In 2010, the business use of my vehicle changed. I now use public transit to get to meetings and seminars in Toronto instead of driving my own car. I now use Skype for conference calls whenever possible. When I have a request for a face-to-face meeting I consider, my time and my gas consumption before agreeing to attend. Commuting to meetings is a dreadful waste of time and gas. (But, if there is a free lunch involved at a really nice restaurant, well…!)

I have calculated my business mileage for the 2010 and hope to reduce that amount by 2% for 2011.

Saving trees and ink by printing less

My analysis shows that I have used 50% less paper and 30% fewer ink cartridges in 2010 over 2009. When I had only one monitor, I used to print reference and instruction pages. Now I just move the images of those pages to a second monitor and carry on. Of course, when I do print, I print on both sides of the paper. It may be an age-related issue, but I am getting better at reading long documents on the computer screen instead of printing! Maybe it’s time for an e-reader of some sort. Santa, are you listening?

Lighting

I keep the blinds in my office open and thrive on the daylight. The ceiling fixture has new energy efficient bulbs, as do all the lights in the building.

Cleaning

At my request, the cleaning staff (the always reliable Doris) now uses phosphorous-free, scent-free products. Good for the environment and no more sneezing! It’s great.

As a small business what are you doing to reduce your impact on the environment and how are you measuring your success?

Coming Clean  – the transparent part of your business

As an unincorporated, private company, there are no legal requirements for me to publish year-end results to shareholders. As a sole proprietor, I am accountable to me, myself and I and Revenue Canada. When there is a problem, I only need to look in the mirror to find the cause. But most of the time I seek solutions from other professionals with complimentary skills to my own.

I believe it is important to be upfront about my agenda, my goals and my successes. In 2011 I plan to set up a team of advisors to act as my unofficial board of directors. I hope these hand-picked colleagues and friends will act as my sounding board to help me follow through with my plan. I will share my goals and my strategies for achieving those goals. I hope they’ll push (inspire, cajole, and encourage) me to keep focused and on track and hold me accountable. Sometimes its that extra push that home-alone workers need.

There are other ways for businesses to be transparent. One of the key ways is by sharing information on Facebook and LinkedIn. Although I consciously set personal limits on the types of things that I discuss on these sites I recognize the need to be open and to share thoughts, experiences and convictions that I might not otherwise discuss with business associates.

So that’s part of my plan for 2011 – do good, go green and come clean. The part about getting and servicing clients is a topic for another day.

What are you planning for next year? What are your goals for 2011? How will you measure your success?

Merry Christmas to all. Wishing you a happy holiday and a good, green and clean 2011.

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Hazy, busy not lazy days of summer

Friday, July 16th, 2010

Yesterday I was supposed to host a lunch meeting of the outgoing and incoming executive of the Halton Peel Communications Association. When we set the date six weeks ago it seemed like the right thing to do. Everyone would be just back or just going on holidays. We are all sole proprietors, entrepreneurs involved in communications of some sort. We can take some time for a lunch while we budget for our new year of activities for the association. There would be some networking, budgeting, eating and some fun.

The yard at my house is boasting a new patio. Yesterday the weather was great for a meeting -al fresco. Several hearty summer salads and fresh fruit and berries were ready for munching. Summer is usually slow anyway, right?

Wrong. The meeting never happened. We had to postpone it. One after another, messages were exchanged “sorry got a paying gig,” “business has been flat, but a former client called and wants a meeting today,” “I’m up against a wall here.” The night before I landed another large project and I began to think that I should be working instead of hosting this meeting. So we postponed the meeting due to work commitments of our members.

If the executive of HPCA is an indicator, business is on the upswing and there won’t be many lazy days this summer. We are all busy. We know our priorities. Volunteer activities have to get bumped occasionally. We’ve rescheduled the meeting. The leftovers – that’s another story. They will get eaten eventually but I drew the line at couscous salad for breakfast.

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2010 plans and resolutions

Monday, January 4th, 2010

2010 is starting cool and serene in my office and “baby it’s cold outside!” We escaped for a few days at Christmas and we got caught up with family and friends at New Year’s. Now, it’s Monday morning and the start to another week, another decade, another year.

Where do I start? I have never really made New Year’s resolutions but I am going to take part of today to set realistic goals for my business and figure out how to measure my success in achieving them.

In the past I have found that when I was the happiest, the most at ease and the most successful I had managed to balance work, play (exercise of the mind and body) and my spiritual life. For this year, I am going to strive to find that balance again. Things certainly got out of kilter last year.

As sole proprietor of a business, closing the office door at the end of the day is a challenge—there is always something else to do.  So I will set aside time for exercising the mind and body during my week. Heaven (and my doctor) knows this old body certainly needs some exercise.

I will seek out opportunities to listen and learn new things. New knowledge will stimulate creativity.

I will seek mentors who can help my business and me and I will seek protégés who might benefit from my experience.

Perhaps these seem a little too lofty but they may help me keep focused. The more challenging task is setting the business goals and determining a method to measure their success.

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Are you giving for Christmas?

Tuesday, December 22nd, 2009

Today, I was one of about 50 volunteers who helped to distribute food, clothing and toys and serve lunch to about 250 people who are clients of the St. Andrew’s (Brampton, Ontario) Food Cupboard. A variety of circumstances bring people to the point of needing a food bank. Whether it is job loss, inadequate social assistance, addiction issues, unexpected medical costs, every client has a different story to tell. Whatever the reason, they need food and St. Andrew’s Food Cupboard gives food to those who need it. Many lined up outside two hours before lunch was to be served. Because it was so cold today, we invited people to enter the sanctuary to keep warm while waiting for lunch. They were each given a number so they could keep their place in line for lunch and for distribution of groceries.

By 9:30 a.m. a hive of activity swarmed the Great Hall, as we put tablecloths on the tables, put out the plates, cutlery, napkins. In the kitchen we prepared huge basins of salads, buttered many dozens of rolls, heated pots of chili and soup, boiled hot dogs and warmed shepherd pies and lasagnas. I stopped counting when there were 25 lasagnas in the oven and warming ovens. We put homemade cookies on trays, cut up cakes and placed them on the serving tables.

While all this was going on, other volunteers were shopping for things like fresh bread and eggs. Some were preparing portions of groceries bought in bulk. Others arranged baby food, bread, rolls and a variety of canned goods, and some fresh vegetables on tables.

We served lunch to about 75 people at a time until everyone was fed. After each sitting we invited clients to go upstairs where there was a supervised activity room for small children. Parents then collected their week’s food, a gift for a child and their Christmas dinner fixings. This week in addition to their meager bag of groceries, we also gave a ham or a turkey and a roasting pan to each family. When their bags were full we had prepared a waiting room for clients who needed a ride home.

The volunteers included teenagers and teachers who are off from school this week, shift workers who regularly arrange their schedules to be available on Food Cupboard day, many retired people and seniors from our own congregation and others from local churches. Thanks to the experience of several veteran volunteers things went smoothly. I knew some of the volunteers and met others for the first time today. The spirit of cooperation and helpfulness warmed our hearts and souls. We had fun working together knowing that what were doing a worthwhile task.

All that I have is a gift from God – my life and my family, my ability to live and learn. I have ears to listen; I have food to share; I have time and money to give. When I see how blessed I am, I am thankful that I can help in this small way. I am thankful for God’s gift of his Son on that first Christmas Day. Merry Christmas.

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