Show your company and products in an authoritative light.
In a white paper you can get lots of mileage by discussing a problem that your customers face.
When buzz4biz writes white papers we address the issues from all sides and what solutions the customer tried and the outcomes, good and bad. A white paper shows that you understand your customer and the issues he faces.
The paper then concludes by describing your product, its benefits. You can explain how it addresses the issue in a unique, cost effective way.
You can post this kind of story on your website and you can submit it to specific trade journal editors. It’s been our experience that editors love this kind of material, especially when its accompanied by good quality photographs. Editors will use some or all of the material in print and on their website. This third part endorsement gives your company added credibility and exposure to your target market.
Contact us for our information-gathering questionnaire. Using this tool, we can determine the newsworthy virtues of your product or service and then target sites and publications that will be interested in your company and set up a schedule for media coverage.