Archive for January, 2010

Networking to get work

Friday, January 8th, 2010

If the first week of this year is an indicator of the level of business we can expect for 2010, then things are definitely looking up here at buzz4biz. We are answering the phone, setting up appointments and establishing relationships that will be long-term. January looks like it will be a good month. Most of these new projects are repeatable so they are not just one-off projects.

It is no surprise to me that the seeds I have been planting for the past several months are now bearing fruit. For my business, as a sole proprietor, the most effective marketing tool proves to be face-to-face networking. I cannot underestimate the added value of an appropriate digital profile that goes a long way to enhance my credibility.

Networking at every possible opportunity will remain my modus operandi for this year.

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2010 plans and resolutions

Monday, January 4th, 2010

2010 is starting cool and serene in my office and “baby it’s cold outside!” We escaped for a few days at Christmas and we got caught up with family and friends at New Year’s. Now, it’s Monday morning and the start to another week, another decade, another year.

Where do I start? I have never really made New Year’s resolutions but I am going to take part of today to set realistic goals for my business and figure out how to measure my success in achieving them.

In the past I have found that when I was the happiest, the most at ease and the most successful I had managed to balance work, play (exercise of the mind and body) and my spiritual life. For this year, I am going to strive to find that balance again. Things certainly got out of kilter last year.

As sole proprietor of a business, closing the office door at the end of the day is a challenge—there is always something else to do.  So I will set aside time for exercising the mind and body during my week. Heaven (and my doctor) knows this old body certainly needs some exercise.

I will seek out opportunities to listen and learn new things. New knowledge will stimulate creativity.

I will seek mentors who can help my business and me and I will seek protégés who might benefit from my experience.

Perhaps these seem a little too lofty but they may help me keep focused. The more challenging task is setting the business goals and determining a method to measure their success.

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